The Wine Card - Wine Test

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The Wine Card Test Results

Increased Sales
In seperate 100-day tests conducted in two major supermarket chains, The Wine Card produced average unit sales increases of 148% among the 29 wines.

Adding Value
The average unit sales increase was 182%.

Consumer Trade Up
The three most expensive wines averaged a unit sales increase of 266%.

Customer Loyalty
Despite the fact that wine sales in January and February run 35% lower than November and December, the average wine sold 4.75 more bottles in the second half of the test.

Improved Margins
Tests show that The Wine Card allows you to charge more for top-rated wines.

A Closer Look Benefits